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Created by Nurul Ibrahim, Purpose-Centred Design Thinking is a creative process designed to help Muslim changemakers, innovators, and entrepreneurs design what truly matters—for the Ummah and for our legacy beyond this life.
A faith-rooted innovation framework for Muslim changemakers
✨ What Is It?
Purpose-Centred Design Thinking (PCDT) is a Qur'an-inspired framework that blends spiritual alignment with design-driven problem-solving. Unlike traditional innovation models, PCDT invites you to:
This process is rooted in excercises as change agents by divine design—and integrates design thinking with Surah-based insights and guided reflection.
Design Thinking has been celebrated worldwide as an integral innovation method, evidence shows design-led companies (such as Apple, IBM etc) has successfully driven their companies culture and performance by over 220%.
As many Muslim-majority nations rank in the lower half of global development indices, we face deeply rooted socio-economic challenges. But within these challenges lies opportunity:
To build sustainable, spiritually grounded innovations that uplift communities and rewrite the narrative of what’s possible.
This toolkit is for you if you’re a:
A complete toolkit structured in 6 practical chapters, with exercises and reflection prompts for:
Choose your region to get your copy🌐 International Order🇮🇩 Indonesian Order
Join the Purpose-Centred Design Thinking Course
Deepen your understanding of PCDT with our upcoming course in July. This 4-session guided experience with Nurul Ibrahim will help you apply the framework to real-world challenges, whether personal or community-based.
Course Highlights:
Join us!
🎓 Secure Your Spot for the July Course
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